FILTER: Identity Systems

Manuela Insixiengmay
Wordmark and business papers type system for Manuela Insixiengmay, a Seattle-based commercial photographer.
Identity system

Pop-In@Nordstrom Eats More
Branding, art direction, and website design for a pop-up shop centered around food and gathering. The act of hosting a dinner party informed the photography and videos as well as the website experience, which centered around a table setting that depicted scenes of party prep, party time, and clean-up.  
Identity system, art direction, website
Wordmark and fruit stickers
Horizontally scrolling through the site experience, which alternated between tableaus of shop products and hosting-related content

Editorial photography

Playful guides with hosting tips for how to use products in the store
Photos by Manuela Insixiengmay, set design and prop styling by Mandy Kehoe, styling by Kimberly Douglass Blatt, videos by Brad Curran, and dinner party shoot attended by Anisa, Bonnie, Jasmine, Katherine, Misty, Ryan, and me

Daphne Hsu is a Brooklyn-based independent graphic designer and educator. She works collaboratively with artists, writers, arts & culture institutions, and socially-driven organizations on visual identity systems, publications, websites, exhibitions, and campaigns.  

She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom (resume here...). Her current projects include conceptualizing a brand refresh, helping put together the forthcoming Anti-Sweep Chinatown zine, and preparing for an information design class at Parsons.

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All work on this site © Daphne Hsu, 2023