FILTER: Art Direction

Pop-In@Nordstrom Eats More
Branding, art direction, and website design for a pop-up shop centered around food and gathering. The act of hosting a dinner party informed the photography and videos as well as the website experience, which centered around a table setting that depicted scenes of party prep, party time, and clean-up.  
2018
Identity system, art direction, website
Wordmark and fruit stickers
Horizontally scrolling through the site experience, which alternated between tableaus of shop products and hosting-related content

Editorial photography

Playful guides with hosting tips for how to use products in the store
Photos by Manuela Insixiengmay, set design and prop styling by Mandy Kehoe, styling by Kimberly Douglass Blatt, videos by Brad Curran, and dinner party shoot attended by Anisa, Bonnie, Jasmine, Katherine, Misty, Ryan, and me

Pop-In@Nordstrom Holidays
feat. MoMA Design Store
Branding, art direction, website design, and a custom display type for a holiday-themed pop-up shop at Nordstrom, created in collaboration with Katherine Wong. The online shopping experience opened with a Snake-like game for visitors to collect gifts as a way to learn about the store’s products. This led into a lively shopping gallery with playful videos of the products.
2017
Identity system, art direction, website
Custom display type

In-store signage, a giant shopping bag, and the physical shop using a floor pattern we designed

Online shopping experience

Product videos featured on the site
Photos and videos by Manuela Insixiengmay, product styling by Baydra Rutledge, set design by Paul Williams, store design by Robert Tardiff

Daphne Hsu is a Brooklyn-based graphic designer specializing in work involving visual systems, like brand identities, publications, websites, exhibitions, archives, and campaigns. She enjoys working with clients and collaborators on projects that engage audience interaction and participation.

She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom. Currently working as a freelance designer, her projects include an artist’s book and an anti-sweeps zine.

hello@daphnehsu.com


All work on this site © Daphne Hsu, 2022