Happy Happy
Risograph postcards

Pop-In@Nordstrom Holidays
feat. MoMA Design Store
Branding, art direction, website design, and a custom display type for a holiday-themed pop-up shop at Nordstrom, created in collaboration with Katherine Wong. The online shopping experience opened with a Snake-like game for visitors to collect gifts as a way to learn about the store’s products. This led into a lively shopping gallery with playful videos of the products.
Identity system, art direction, website
Custom display type

In-store signage, a giant shopping bag, and the physical shop using a floor pattern we designed

Online shopping experience

Product videos featured on the site
Photos and videos by Manuela Insixiengmay, product styling by Baydra Rutledge, set design by Paul Williams, store design by Robert Tardiff

Daphne Hsu is a Brooklyn-based graphic designer specializing in work involving visual systems, like brand identities, publications, websites, exhibitions, archives, and campaigns. She enjoys working with clients and collaborators on projects that engage audience interaction and participation.

She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom. Currently working as a freelance designer, her projects include an artist’s book and an anti-sweeps zine.

All work on this site © Daphne Hsu, 2022