Seattle Design Festival
Development
of the identity system and brand guidelines for Seattle Design Festival and its
2015 theme “Design for Equity,” designed under the direction of Jayme Yen at Schema Design. SDF is an annual
citywide event about the role and impact of design. The basis of the visual
identity is the logo, which frames about conversations about design and acts as
a flexible container for the festival’s yearly themes and events.
2015
Identity system
Identity system
Daphne
Hsu is a Brooklyn-based freelance graphic designer. She works collaboratively on brand identities, publications, websites, exhibitions, and campaigns. She enjoys working with content and visual systems as well as engaging audience interaction and participation.
She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom. Her current projects include conceptualizing a brand refresh, helping put together the forthcoming Anti-Sweep Chinatown zine, and preparing to teach a typography class.
Please get in touch!
hello@daphnehsu.com
All work on this site © Daphne Hsu, 2023
She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom. Her current projects include conceptualizing a brand refresh, helping put together the forthcoming Anti-Sweep Chinatown zine, and preparing to teach a typography class.
Please get in touch!
hello@daphnehsu.com
All work on this site © Daphne Hsu, 2023