Seattle Design Festival
Development of the identity system and brand guidelines for Seattle Design Festival and its 2015 theme “Design for Equity,” designed under the direction of Jayme Yen at Schema Design. SDF is an annual citywide event about the role and impact of design. The basis of the visual identity is the logo, which frames about conversations about design and acts as a flexible container for the festival’s yearly themes and events.
Identity system

Daphne Hsu is a Brooklyn-based freelance graphic designer. She works collaboratively on brand identities, publications, websites, exhibitions, and campaigns. She enjoys working with content and visual systems as well as engaging audience interaction and participation.

She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom. Her current projects include conceptualizing a brand refresh, helping put together the forthcoming Anti-Sweep Chinatown zine, and preparing to teach a typography class.

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All work on this site © Daphne Hsu, 2023