Seattle Design Festival
Identity system
Development of the identity system and brand guidelines under the direction of Jayme Yen for Seattle Design Festival and its 2015 theme “Design for Equity.” SDF is an annual citywide event about the role and impact of design. The basis of the visual identity is the logo, which frames about conversations about design and acts as a flexible container for the festival’s yearly themes and events.

Daphne Hsu is a graphic designer. She works collaboratively on projects involving visual systems, like brand identities, publications, websites, and campaigns. 

Some more facts: received an MFA in Graphic Design from RISD and B.Des in Visual Communication Design from University of Washington, taught Introduction to Graphic Design at RISD as a graduate instructor, formerly a Principal Designer at Nordstrom, made jewelry with Chloe Huber as part of Yang & Long, catalogues design school briefs, enjoys swimming and listening to Who? Weekly.

For more facts or to work together:

All work on this site © Daphne Hsu, 2022