Seattle Design Festival
Development
of the identity system and brand guidelines for Seattle Design Festival and its
2015 theme “Design for Equity,” designed under the direction of Jayme Yen at Schema Design. SDF is an annual
citywide event about the role and impact of design. The basis of the visual
identity is the logo, which frames about conversations about design and acts as
a flexible container for the festival’s yearly themes and events.
2015
Identity system
Identity system