Henry Art Gallery

Execution of a brand refresh for the Henry Art Gallery completed under the direction of Jayme Yen. The Henry is an art museum in Seattle dedicated to contemporary art, artists, and ideas. The refresh was influenced by contemporary art itself: questioning, destabilizing established meanings, and responding to surrounding contexts. The “logo” uses the shorthand name for the museum, “Henry,” in any typeface to reflect the multiple voices and offerings advanced by the institution.

2014
Identity system