FILTER: Type

Pop-In@Nordstrom Holidays
feat. MoMA Design Store
Branding, art direction, website design, and a custom display type for a holiday-themed pop-up shop at Nordstrom, created in collaboration with Katherine Wong. The online shopping experience opened with a Snake-like game for visitors to collect gifts as a way to learn about the store’s products. This led into a lively shopping gallery with playful videos of the products.
2017
Identity system, art direction, website
Custom display type

In-store signage, a giant shopping bag, and the physical shop using a floor pattern we designed

Online shopping experience

Product videos featured on the site
Photos and videos by Manuela Insixiengmay, product styling by Baydra Rutledge, set design by Paul Williams, store design by Robert Tardiff

Daphne Hsu is a Brooklyn-based independent graphic designer and educator. She works collaboratively with artists, writers, arts & culture institutions, and socially-driven organizations on visual identity systems, publications, websites, exhibitions, and campaigns.  

She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom (resume here...). Her current projects include conceptualizing a brand refresh, helping put together the forthcoming Anti-Sweep Chinatown zine, and preparing for an information design class at Parsons.

Please get in touch!
hello@daphnehsu.com


All work on this site © Daphne Hsu, 2023