Pool Noodles
2020
Type
Pop-In Holidays
2017
Identity system, art direction, website
Branding, art
direction, website design, and a custom display type for a holiday-themed pop-up
shop at Nordstrom, developed in collaboration
with Katherine Wong. The online experience opens with a Snake-like game where visitors collect
gifts to learn about the store’s products. This lead into a lively shopping gallery
with playful videos of the products in use.
The online shopping experience opens with a Snake-like game for visitors collect gifts as a way to learn about the store's products. This leads into a lively shopping gallery with playful videos of the products in use.
Custom display type
Left to right: in-store signage, a giant shopping bag for customers, and the physical shop
Photos and videos by Manuela
Insixiengmay, product styling by Baydra Rutledge, set design by Paul Williams, store design by Robert Tardiff
Daphne Hsu is a graphic designer. She works collaboratively on projects involving visual systems, like brand identities, publications, websites, and campaigns.
Some more facts: received an MFA in Graphic Design from RISD and B.Des in Visual Communication Design from University of Washington, taught Introduction to Graphic Design at RISD as a graduate instructor, formerly a Principal Designer at Nordstrom, made jewelry with Chloe Huber as part of Yang & Long, catalogues design school briefs, enjoys swimming and listening to Who? Weekly.
For more facts or to work together: hello@daphnehsu.com
All work on this site © Daphne Hsu, 2022
Some more facts: received an MFA in Graphic Design from RISD and B.Des in Visual Communication Design from University of Washington, taught Introduction to Graphic Design at RISD as a graduate instructor, formerly a Principal Designer at Nordstrom, made jewelry with Chloe Huber as part of Yang & Long, catalogues design school briefs, enjoys swimming and listening to Who? Weekly.
For more facts or to work together: hello@daphnehsu.com
All work on this site © Daphne Hsu, 2022