Identity system, art direction, website
Branding, art direction, website design, and a custom display type for a holiday-themed pop-up shop at Nordstrom, developed in collaboration with Katherine Wong. The online experience opens with a Snake-like game where visitors collect gifts to learn about the store’s products. This lead into a lively shopping gallery with playful videos of the products in use.
The online shopping experience opens with a Snake-like game for visitors collect gifts as a way to learn about the store's products. This leads into a lively shopping gallery with playful videos of the products in use.
Custom display type
Left to right: in-store signage, a giant shopping bag for customers, and the physical shop
Photos and videos by Manuela Insixiengmay, product styling by Baydra Rutledge, set design by Paul Williams, store design by Robert Tardiff