Pop-In Holidays
2017
Identity system, art direction, website
Branding, art direction, website design, and a custom display type for a holiday-themed pop-up shop at Nordstrom, created in collaboration with Katherine Wong. The online shopping experience opened with a Snake-like game for visitors to collect gifts as a way to learn about the store’s products. This led into a lively shopping gallery with playful videos of the products. 


Daphne Hsu is a graphic designer based in Los Angeles, California. She works collaboratively on projects involving visual systems, like brand identities, publications, websites, and campaigns. 

Some more facts: received an MFA in Graphic Design from RISD and B.Des in Visual Communication Design from University of Washington, taught Introduction to Graphic Design at RISD as a graduate instructor, formerly a Principal Designer at Nordstrom, made jewelry with Chloe Huber as part of Yang & Long, catalogues design school briefs, enjoys swimming and listening to Who? Weekly.

For more facts or to work together: hello@daphnehsu.com

All work on this site © Daphne Hsu, 2021