Pop-In@Nordstrom Holidays
feat. MoMA Design Store
Branding, art direction, website design, and a custom display type for a holiday-themed pop-up shop at Nordstrom, created in collaboration with Katherine Wong. The online shopping experience opened with a Snake-like game for visitors to collect gifts as a way to learn about the store’s products. This led into a lively shopping gallery with playful videos of the products.
2017
Identity system, art direction, website

Daphne Hsu is a Brooklyn-based independent graphic designer and educator. She works collaboratively with artists, writers, arts & culture institutions, and socially-driven organizations on visual identity systems, publications, websites, exhibitions, and campaigns.  

She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom (resume here...). Her current projects include conceptualizing a brand refresh, helping put together the forthcoming Anti-Sweep Chinatown zine, and preparing for an information design class at Parsons.

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All work on this site © Daphne Hsu, 2023