Pop-In@Nordstrom Holidays
feat. MoMA Design Store
feat. MoMA Design Store
Branding, art
direction, website design, and a custom display type for a holiday-themed pop-up
shop at Nordstrom, created in collaboration
with Katherine Wong. The online shopping experience opened with a Snake-like game for visitors to collect gifts as a way to learn about the store’s products. This led into a lively shopping gallery with playful videos of the products.
2017
Identity system, art direction, website
Identity system, art direction, website
Daphne
Hsu is a Brooklyn-based freelance graphic designer. She works collaboratively on brand identities, publications, websites, exhibitions, and campaigns. She enjoys working with content and visual systems as well as engaging audience interaction and participation.
She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom. Her current projects include conceptualizing a brand refresh, helping put together the forthcoming Anti-Sweep Chinatown zine, and preparing to teach a typography class.
Please get in touch!
hello@daphnehsu.com
All work on this site © Daphne Hsu, 2023
She received her MFA from Rhode Island School of Design and B.Des from University of Washington. Previously, she held a Principal Designer role on the Creative Campaigns team at Nordstrom. Her current projects include conceptualizing a brand refresh, helping put together the forthcoming Anti-Sweep Chinatown zine, and preparing to teach a typography class.
Please get in touch!
hello@daphnehsu.com
All work on this site © Daphne Hsu, 2023