Pop-In Eats More
Identity system, art direction, website
Branding, art direction, and website design for a pop-up shop centered around food and gathering. The act of hosting a dinner party informed the website experience (a horizontal table setting cycling through prep, party, and clean-up), photography, and how-to videos.
The online shopping experience resembled a long horizontal table setting that depicted scenes from party prep to party time to clean-up.
These semi-helpful guides provide play off of Instagram and Buzzfeed how-to videos.
Design of lock-up, identity system, and sample applications for New Concepts @ Nordstrom Men, a new menswear division and series of curated pop-up shops. Collaboration with Ryan Diaz.