FILTER: Identity Systems

Pop-In Eats More
2018
Identity system, art direction, website
Branding, art direction, and website design for a pop-up shop centered around food and gathering. The act of hosting a dinner party informed the website experience (a horizontal table setting cycling through prep, party, and clean-up), photography, and how-to videos.
The online shopping experience resembled a long horizontal table setting that depicted scenes from party prep to party time to clean-up.



These semi-helpful guides provide play off of Instagram and Buzzfeed how-to videos.
Photos by Manuela Insixiengmay, set design and prop styling by Mandy Kehoe, styling by Kimberly Douglass Blatt, videos by Brad Curran, and dinner party modeled by the hands and arms of Anisa, Bonnie, Jasmine, Katherine, Misty, Ryan, and me.

Pop-In Holidays
2017
Identity system, art direction, website
Branding, art direction, website design, and a custom display type for a holiday-themed pop-up shop at Nordstrom, developed in collaboration with Katherine Wong. The online experience opens with a Snake-like game where visitors collect gifts to learn about the store’s products. This lead into a lively shopping gallery with playful videos of the products in use.
The online shopping experience opens with a Snake-like game for visitors collect gifts as a way to learn about the store's products. This leads into a lively shopping gallery with playful videos of the products in use.

Custom display type

Left to right: in-store signage, a giant shopping bag for customers, and the physical shop
Photos and videos by Manuela Insixiengmay, product styling by Baydra Rutledge, set design by Paul Williams, store design by Robert Tardiff


Daphne Hsu is a graphic designer based in Los Angeles, California. She works collaboratively on projects involving visual systems, like brand identities, publications, websites, and campaigns. 

Some more facts: received an MFA in Graphic Design from RISD and B.Des in Visual Communication Design from University of Washington, taught Introduction to Graphic Design at RISD as a graduate instructor, formerly a Principal Designer at Nordstrom, made jewelry with Chloe Huber as part of Yang & Long, catalogues design school briefs, enjoys swimming and listening to Who? Weekly.

For more facts or to work together: hello@daphnehsu.com

All work on this site © Daphne Hsu, 2021