FILTER: Identity Systems

Pop-In Eats More
2018
Identity system, art direction, website
Branding, art direction, and website design for a pop-up shop centered around food and gathering. The act of hosting a dinner party informed the website experience (a horizontal table setting cycling through prep, party, and clean-up), photography, and how-to videos.
The online shopping experience resembled a long horizontal table setting that depicted scenes from party prep to party time to clean-up.



These semi-helpful guides provide play off of Instagram and Buzzfeed how-to videos.
Photos by Manuela Insixiengmay, set design and prop styling by Mandy Kehoe, styling by Kimberly Douglass Blatt, videos by Brad Curran, and dinner party modeled by the hands and arms of Anisa, Bonnie, Jasmine, Katherine, Misty, Ryan, and me.

New Concepts 
2018
Identity system
Design of lock-up, identity system, and sample applications for New Concepts @ Nordstrom Men, a new menswear division and series of curated pop-up shops. Collaboration with Ryan Diaz.



Daphne Hsu is a graphic designer. She works collaboratively on projects involving visual systems, like brand identities, publications, websites, and campaigns. 

Some more facts: received an MFA in Graphic Design from RISD and B.Des in Visual Communication Design from University of Washington, taught Introduction to Graphic Design at RISD as a graduate instructor, formerly a Principal Designer at Nordstrom, made jewelry with Chloe Huber as part of Yang & Long, catalogues design school briefs, enjoys swimming and listening to Who? Weekly.

For more facts or to work together: hello@daphnehsu.com

All work on this site © Daphne Hsu, 2022